RESUME

Katie Matzen | kmatzen12@gmail.com | Denver, CO

Business Insider
2023-2025 | NYC, NY

Developed strategic, multi-platform marketing campaigns and winning RFPs through visually compelling presentations and content strategies, driving new business acquisition and account growth within the tech, finance, and B2B verticals.
Created go-to-market materials for new product launches, effectively positioning products to meet client needs and drive audience engagement within Business Insider’s digital ecosystem.
Produced data-driven intelligence reports, informing product development, content strategies, and brand positioning.
Designed highly visual marketing collateral and templates, streamlining workflows and improving sales pitch effectiveness.
Collaborated closely with Product, Sales, and Content teams to ensure seamless campaign execution and partnership success.

Dotdash Meredith
2022 - 2023 | NYC, NY

Managed $7.5M+ in ad revenue across paid media, social, programmatic, custom content, and editorial platforms, driving high- impact ROI for finance and tech clients.
Directed 20+ client accounts, optimizing media strategies and providing actionable, data-driven performance insights to enhance campaign outcomes.
Executed full campaign lifecycles, managing timelines, asset management, performance optimizations, and AdOps while leveraging data insights to refine strategies, improve partnership performance, and drive revenue growth.
Conducted weekly sales forecasting and risk identification to maximize account growth.

TED Conferences
2021 - 2022 | NYC, NY

Contributed to the product marketing and successful launch of TED@Work by developing innovative marketing plans and targeted outreach, resulting in increased visibility and market penetration.
Created strategic pitch decks and media plans for TED's integrated digital marketing campaigns, including social, digital, editorial, events, and podcast activations.
Managed new business outreach, supporting the full sales cycle and securing high-value partnership growth.

Vice Media - Refinery29
2020 | NYC, NY

Monitored digital campaign performance, managed timelines, and shared performance metrics and optimizations with internal stakeholders and partners.
Contributed to the planning and production of the master pitch deck for Refinery29's flagship event, 29Rooms.

Bustle Digital Group
2019 - 2020 | NYC, NY

Created pitch decks and go-to-market materials showcasing integrative campaign opportunities for brands in Bustle's portfolio.
Directed the monthly release a client-facing newsletter featuring current campaigns, upcoming events, and industry news.

Rutgers University - New Brunswick
Class of 2020

Technical:

Deck Strategy & Presentation: PowerPoint, Google Slides, Keynote, Canva (advanced layouts, templates, animations)
Design & Branding: Adobe Illustrator, Photoshop, Figma, Wix (brand identity adaptation, custom visuals)
Data & Insights: Excel, Google Analytics, Looker, ComScore, Google Ad Manager, MediaRadar (data analysis, reporting, visualization)
Collaboration & Workflow: Airtable, Asana, Notion, Slack, Google Workspace, ChatGPT (project management, creative concepting, AI workflows)
Social Media Marketing: LinkedIn, Meta, Pinterest, TikTok, YouTube (paid + organic strategy, audience insights, content performance)

Interpersonal:

Client Collaboration: Active listening, adaptability to brand voice, translating feedback quickly into design updates
Strategic Communication: Storytelling with data, simplifying complex ideas, persuasive presentation framing
Creative Problem-Solving: Rapid ideation, balancing strategy with design, building tailored solutions under tight deadlines
Team & Workflow: Cross-functional collaboration with sales, marketing, and creative teams; reliable, fast turnaround in high-pressure environments
Leadership & Ownership: Managing projects end-to-end, anticipating client needs, delivering work that builds trust and drives results